QUESTION
How do you generate fresh ideas? How do you discover your customer’s perceptions and concerns without prompting questions or the bias of an interview?
COMPLICATION
Traditional focus groups introduce a bias by the simple fact that a moderator prompts questions and leads the discussion in areas that might not be a concern for the respondents.
SOLUTION: ScanBuzzTM
ScanBuzzTM offers a better way! Unbiased, accurate and less expensive than traditional techniques.
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ScanBuzzTM monitors millions of conversations in 65 languages (more than 95% of the languages used online) within public discussion groups, medical communities, patient forums, government blogs, and specific platforms: Twitter, Facebook, Yahoo, Orkut, Weibo, Tianya, Ozone, Pengyou, Kaixin001, etc… |
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Together we define key words, concepts or brands corresponding to your topics of interest. |
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Posts are then meta-analyzed through a proprietary iterative algorithm that combines human and computer big data analysis. |
Results are delivered in a dashboard format, with drillable graph by language, sentiment, post styles and regular insight reports delivered monthly or quarterly
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Evaluate your reputation monitoring comments posted about your brand or competitor’s. | |
Identify overlooked or untouched market segments for product expansion. | |
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Generate creative concepts for consumer campaigns. | |
Understand the patient’s path to purchase. | |
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Monitor brands, disease conditions or any concept of interest. | |
Substantiate reasons for prescribing or not prescribing a drug. | |
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Identify potential new support services that could be added for patients or physicians. | |
Uncover myths associated with a specific disease. |
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Business Question
Our client is a global leader in the vaccine business. Top management question was: “When the crowd speaks about vaccines, what is the conversation about?“ |
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Proposed Solution
ScanBuzzTM monitored 1 million conversations about vaccination in 8 languages over the period of a year to understand the nature of the discussion, the tone and the main diseases of concern by regions of the world |
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Results and implementation
The analysis helped our client redefine their communication strategy by regions and stakeholders. It also identified Social Media as a possible tool to identify epidemic outbreaks, days before traditional channels. |
Dashboarded analysis by sentiment, tone, and themes
“Listen to millions of customer conversations and turn them into actionable insights!”