New York, NY (July 8, 2014)  Medimix International for the last two years has been tracking the responses of more than 10,000 healthcare professionals in more than 50 countries, asking them to report on what they have found to be the most interesting innovations offered by the pharmaceutical and med device industries. This could range from new products, to new delivery mechanisms, to mobile apps or differentiated commercial approaches.

The pharma industry has latched on to the concept of “innovation” as something with which they would like to be identified.   By definition innovation is about finding a better way of doing something, —applying better solutions that meet in-articulated needs, or existing market needs.  Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.

So do you ever wonder how (or if) that has affected strategies for marketing to HCPs?    Does it change how companies approach their target audiences?    What makes a company “innovative”? How do the companies rank in relation to others in the industry?

The Medimix Innovation Tracker program offers answers with a unique database of HCP responses delivered in real time which clients are able to access as soon as they are reported. The data is presented in a cloud-base, interactive dashboard that allows a drill down of information from the global to a local view and across 100+ therapeutic areas.

Tom Baker, Chief Technical Officer of Medimix, noted that a good business dashboard, “designed properly, informs with a glance. It’s like a thermometer for your business. You don’t need to go to the doctor every day, but you can take your temperature in a few seconds. An executive dashboard gives you a quick, reliable indicator that your business is doing fine in real-time and can alert you in an emergency if you need to see a specialist.”
“Using dashboard tools and best practices in designing dashboards,” he continued, “offers quick development  of  the  dashboard  based  on  the  business  user’s  metrics.  These  dashboards  then provide real-time business intelligence to any audience from C-level to operational management with user security, flexible views, real-time analytics and focused intelligence at the right management level.” 

More than 80 pharmaceutical and medical devices companies are being tracked, providing unique perspectives and valuable information for:
·    Business intelligence
·    Marketing Teams
·    R&D
·    Commercial teams

To learn more about the program and where your company is ranked, please email Kathryn McAdam, BD Manager the Americas, to arrange a telco or in-person demonstration.  Or call 1 786-363-4602