QUESTION

How do you generate fresh ideas? How do you discover your customer’s perceptions and concerns without prompting questions or the bias of an interview?

live-tracker-4_09COMPLICATION

Traditional focus groups introduce a bias by the simple fact that a moderator prompts questions and leads the discussion in areas that might not be a concern for the respondents.

SOLUTION: ScanBuzzTM

ScanBuzzTM offers a better way! Unbiased, accurate and less expensive than traditional techniques.

live-tracker-4_14 ScanBuzzTM monitors millions of conversations in 65 languages (more than 95% of the languages used online) within public discussion groups, medical communities, patient forums, government blogs, and specific platforms: Twitter, Facebook, Yahoo, Orkut, Weibo, Tianya, Ozone, Pengyou, Kaixin001, etc…
live-tracker-4_20 Together we define key words, concepts or brands corresponding to your topics of interest.
live-tracker-4_22 Posts are then meta-analyzed through a proprietary iterative algorithm that combines human and computer big data analysis.
live-tracker-4_14 ScanBuzzTM monitors millions of conversations in 65 languages (more than 95% of the languages used online) within public discussion groups, medical communities, patient forums, government blogs, and specific platforms: Twitter, Facebook, Yahoo, Orkut, Weibo, Tianya, Ozone, Pengyou, Kaixin001, etc…
live-tracker-4_20 Together we define key words, concepts or brands corresponding to your topics of interest.
live-tracker-4_22 Posts are then meta-analyzed through a proprietary iterative algorithm that combines human and computer big data analysis.

Results are delivered in a dashboard format, with drillable graph by language, sentiment, post styles and regular insight reports delivered monthly or quarterly

live-tracker-4_27 Evaluate your reputation monitoring comments posted about your brand or competitor’s. live-tracker-4_27 Identify overlooked or untouched market segments for product expansion.
live-tracker-4_27 Generate creative concepts for consumer campaigns. live-tracker-4_27 Understand the patient’s path to purchase.
live-tracker-4_27 Monitor brands, disease conditions or any concept of interest. live-tracker-4_27 Substantiate reasons for prescribing or not prescribing a drug.
live-tracker-4_27 Identify potential new support services that could be added for patients or physicians. live-tracker-4_27 Uncover myths associated with a specific disease.
Business Question

Our client is a global leader in the vaccine business. Top management question was: “When the crowd speaks about vaccines, what is the conversation about?

Proposed Solution

ScanBuzzTM monitored 1 million conversations about vaccination in 8 languages over the period of a year to understand the nature of the discussion, the tone and the main diseases of concern by regions of the world

Results and implementation

The analysis helped our client redefine their communication strategy by regions and stakeholders. It also identified Social Media as a possible tool to identify epidemic outbreaks, days before traditional channels.

Business Question

Our client is a global leader in the vaccine business. Top management question was: “When the crowd speaks about vaccines, what is the conversation about?

Proposed Solution

ScanBuzzTM monitored 1 million conversations about vaccination in 8 languages over the period of a year to understand the nature of the discussion, the tone and the main diseases of concern by regions of the world

Results and implementation

The analysis helped our client redefine their communication strategy by regions and stakeholders. It also identified Social Media as a possible tool to identify epidemic outbreaks, days before traditional channels.

Dashboarded analysis by sentiment, tone, and themes

“Listen to millions of customer conversations and turn them into actionable insights!”