QUESTION

In our fast environment, it’s not only about grand innovation but about a lot of little changes: every day, every week, every month, making every process or product better. But how to tap into creative ideas throughout your organization? How do you bring innovation to your product, marketing strategies, or even operations and R&D?

live-tracker-4_09COMPLICATION

Traditional brainstorming methods are outdated, leading to not-so-innovative ideas.

SOLUTION: IdeaCloudTM

IdeaCloudTM leverages the power of cloud-based communities to tap into the mind of your customers or team members. It catalyzes user-generated ideas and fosters innovation by rewarding the ideas that offer the optimal mix of creativity and actionability.

live-tracker-4_14 PROFILING: Invited participants are first screened for suitability, then join in the brainstorming on the Medimix platform. The community can be kept open continuously or for a specific period of time.
live-tracker-4_20 IDEA SHARING: Participants are asked to share ideas in our cloud-based platform around specific themes which you help us choose. The discussion is curated by a moderator.
live-tracker-4_22 VOTING: After idea curation, participants vote on the ideas, by either promoting or demoting what is proposed by the community, thereby naturally selecting “best” and “worst” ideas.
live-tracker-4_14 PROFILING: Invited participants are first screened for suitability, then join in the brainstorming on the Medimix platform. The community can be kept open continuously or for a specific period of time.
live-tracker-4_20 IDEA SHARING: Participants are asked to share ideas in our cloud-based platform around around specific themes which you help us choose. The discussion is curated by a moderator.
live-tracker-4_22 VOTING: After idea curation, participants vote on the ideas, by either promoting or demoting what is proposed by the community, thereby naturally selecting “best” and “worst” ideas.

IdeaCloud is a systematic approach for generating internal and external innovation. The platform is fully customized with relevant themes and specific campaigns to increase motivation and participation.

live-tracker-4_27 Participants submit ideas in their posts, which may include images, sound, videos or any other multimedia content. live-tracker-4_27 The process is continually monitored by a dedicated moderation team.
live-tracker-4_27 Contributors are invited to discuss and develop around the posted ideas, all verbatim is delivered. live-tracker-4_27 Management is provided with a complete analysis of the responses and an executive report of recommendations, with mappings of Easy to Implement ideas vs Most Appreciated Ideas.
live-tracker-4_27 Votes determine the rank of ideas from the best to the worst, according to the actual community.
Business Question

What can be done to help retail pharmacists minimize the substitution of branded drugs that became generic?

Proposed Solution

IdeaCloud with a panel of 300 pharmacists sharing ideas and brainstorming for a period of 2 weeks.

Results and implementation

A curated and community-vetted list of more than 50 ideas was generated in 3 weeks, from beginning to end.

Business Question

What can be done to help retail pharmacists minimize the substitution of branded drugs that became generic?

Proposed Solution

IdeaCloud with a panel of 300 pharmacists sharing ideas and brainstorming for a period of 2 weeks.

Results and implementation

A curated and community-vetted list of more than 50 ideas was generated in 3 weeks, from beginning to end.

IdeaCloud is a cloud-based platform to raise ideas

Global participants are invited to share ideas around predefined topics